In a move that could send shockwaves globally, the following statement was released to the press earlier today.

Social and Morality (S&M) Rating Downgraded


TORONTO (August 8, 2011 3:00PM) Jim Tarber today announces that he is reluctantly downgrading his future expectations for Google, and in particular the outlook for their Google Plus (Google+) product.  Siting concerns over the increasing moral deficit and growing recognition of this deficit by Google social users, industry pundits and the mainstream press, Tarber takes this action in the hopes of it being seen as a wake-up call to the decision makers at the Google megacorp.

Specifically, this downgrade reflects our opinion that the user naming policies Google decision makers have enacted recently falls short of what, in our view, would be necessary to stabilize the product’s short-, medium- and long-term social dynamics.

More broadly, the downgrade reflects our view that the effectiveness, stability, and predictability of Google policy making and corporate institutions have weakened at a time of ongoing identity and privacy challenges to a degree more than we envisioned when we assigned a negative outlook to the rating on July 21st, 2011.

Since then, our view has changed to recognize the difficulties in bridging the gulf between the parties over naming policy, which makes us pessimistic about the capacity of the policy makers to be able to leverage their recent clarification this week into a broader naming consolidation plan that stabilizes the Google+ service dynamics any time soon.

The outlook on the long-term Social and Morality rating is negative. We could lower the long-term rating to “evil empire” within the next two years if we see that reduction in privacy continues, or new data harvesting pressures during the period result in future privacy hostility or a corresponding greater moral deficit trajectory than we currently assume in our base case.